A recent article by David C. Baker framed one of my pet-peeves in an interesting way. Marketers often find themselves working to assuage concerns…
I’ve been thinking about the "self-diagnosed and self-prescribed” client, a well-framed idea by one of my favorite business…
You’re not allowed to claim favorites among your children, but you are allowed to have favorites among your clients. Conversely, you’re…
Deemed “Women’s History Month,” March offers the opportunity to celebrate accomplishments by women throughout history, across…
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Professor Theodor Levitt shared the idea that “People don't want to buy a quarter-inch drill, they want a quarter-inch hole.” But,…
When the work is coming through the door, and you’re busier than ever, it may be hard to see why your professional services firm needs…